Brief
Akij Tableware is a leading brand of high-quality tableware and kitchenware products based in Bangladesh, known for its innovative designs and durable materials..
Akij Tableware faced challenges in maintaining a consistent packaging design across its product range. Their packaging lacked a cohesive design guideline, leading to confusion and a lack of brand recognition among consumers. Additionally, the packaging materials and designs were not always aligned with the company’s commitment to perfection and details-orientation.
Process
From our extensive research, We’ve realized that Akij Tableware require changes in three major areas; packaging design, contextual execution and unified design guideline
Babooi took on the responsibility of addressing the packaging design challenges faced by Akij Tableware. We conducted extensive research to understand the brand’s values, target audience, and market positioning. Our team delved into Akij Tableware’s brand identity, studying their existing packaging designs, materials used, and consumer perceptions.
Through this comprehensive research, we aimed to develop a cohesive packaging strategy that would not only improve brand recognition but also align with the company’s commitment to sustainability. Our goal was to create a packaging design that would elevate the brand’s image while ensuring a consistent and visually appealing experience for consumers across the entire product range.
Result
Akij Tableware is continuing its legacy of one of the leading company with global standard branding; in similar rank with other concerns of Akij Bashir
By engaging Babooi’s services, Akij Tableware has benefited in many folds:
- A cohesive and visually appealing packaging design that aligns with their brand identity, enhancing brand recognition and consumer appeal.
- Improved sustainability through the use of eco-friendly packaging materials, reinforcing Akij Tableware’s commitment to environmental responsibility.
- Streamlined branding across their product range, creating a consistent and memorable experience for consumers.
- Increased shelf visibility and product differentiation, helping Akij Tableware stand out in a competitive market.
- Enhanced brand equity and perceived value, positioning Akij Tableware as a premium and trustworthy choice for consumers.
“Not every agency understands the design concepts we value at AkijBashir. ``
