Brief
Sweet Lounge sought a brand identity that would reflect their luxurious and indulgent sweet offerings
Their goal was to create a brand that appealed to a sophisticated clientele and conveyed a sense of premium quality and exquisite taste.
Process
Babooi’s approach began with a deep dive into Sweet Lounge’s brand values, target audience, and the unique qualities of their sweet creations.
We explored the concept of “indulgence redefined” to convey the luxurious and unforgettable experience that their products offered.
Drawing inspiration from the elegance and sophistication of high-end dessert shops, we developed a brand identity that was both luxurious and inviting. The color palette featured rich, decadent tones of gold, chocolate brown, and cream, creating a sense of opulence and indulgence. The typography was chosen to complement the overall aesthetic, with a combination of serif and sans-serif fonts that were both elegant and modern.
The packaging design was meticulously crafted to reflect the premium quality of the sweets. Each package incorporated elements that hinted at the delicious flavors within, such as intricate patterns or embossed textures.
Result
The new brand identity for Sweet Lounge successfully captured the essence of their luxurious and indulgent sweet offerings.
The visual language, combined with the carefully crafted narrative, resonated with their target audience and created a strong brand recognition. The brand identity has helped Sweet Lounge to position themselves as a premium dessert brand and attract a discerning clientele..
“We have been working with Babooi and Mr. Wali for quite some time. I believe they are reliable and understand the essence of a brand``
