Brief
Golden Hour Photography, a photography firm based in Australia, trying to live up the vision of immortalizing joyous moments of life
Golden Hour Photography sought a brand identity that reflected their commitment to quality and artistry, setting them apart in the competitive Australian photography market.
Process
Our approach began with a deep dive into Golden Hour Photography’s unique style, values, and target audience.
Through extensive research and interviews, we gained a comprehensive understanding of their vision and the emotions they wanted to evoke. We explored the concept of “golden hour” as a metaphor for the fleeting and precious moments captured in their photography.
Drawing inspiration from the warm, soft light of the golden hour, we developed a brand identity that was both elegant and inviting. The color palette featured muted tones of gold, cream, and blush, creating a sense of luxury and sophistication. The typography was chosen to complement the overall aesthetic, with a combination of serif and sans-serif fonts that were both timeless and modern.
Result
The new brand identity for Golden Hour Photography successfully captured the essence of their timeless and elegant photography.
The visual language, combined with the carefully crafted narrative, resonated with their target audience and created a strong brand recognition. The brand identity has helped Golden Hour Photography to stand out in a competitive market and attract clients who appreciate their unique approach to capturing life’s most precious moments.
“We believed Babooi can handle the design perspective of our newly formed brand ``
