01. Background
SmartKompare helps you to find your best financial product from sea of options.It compares loans from different banks and financial institutions and helps users make a good decision.
Currently, this service analyzes personal loans, but soon this will also be available for all types of loans The startup seed-funded by Fenox Venture Capital, San Jose based venture firm.
02. Strategy
Smartkompare prides itself on comparing “seas of options” while actively developing financial awareness to deliver the information team the best, most rational financial solution. Babooi’s studies explored the natural stimuli that defines comparison..
Strategically our goals were threefold; (i) position SmartKompare as fresh, innovative, and yet rooted in methodology; (ii) express SmartKompare as an iconic and confident brand; (iii) communicate a sense of warmth and approach-ability.
03. Results
SmartKompare logo and brand identity builds on simple, interlocking tile shapes that simultaneously serve as a monogram. The mark is both solid and delicate
The new logotype was custom drawn–unique to the SmartKompare brand.The color palette was comprised of earthy and neutral tones that could support SmartKompare’s wide selection of colors.
“I appreciate their work and definitely will recommend to any company who are looking for graphic and branding solution”
Ron Mahbub
Founder, Smart Kompare
