Brief
TopGrain sought a packaging design that would elevate their premium organic essential oils in the Bangladeshi market.
The task for Babooi was to create a timeless packaging design that reflected the natural purity and high quality of their products, while also appealing to a discerning consumer base.
Process
Our approach began with a deep dive into TopGrain’s brand values, target audience, and the unique qualities of each essential oil. We explored the concept of “origin” to convey the healing properties and natural goodness of the oils..
Drawing inspiration from the organic elements of the products, we developed a minimalist yet sophisticated packaging design. The color palette featured earthy tones, such as green, brown, and gold, to evoke a sense of naturalness and luxury. The typography was chosen to complement the overall aesthetic, with a clean and elegant font that was both modern and timeless.
Each oil’s packaging incorporated subtle design elements that hinted at its specific benefits. For example, the blackseed oil packaging featured a star motif, symbolizing its healing properties. The pumpkin oil packaging incorporated a pumpkin seed pattern, and so on.
Result
The new packaging design for TopGrain’s essential oils successfully elevated their brand in the Bangladeshi market.
The minimalist yet sophisticated aesthetic, combined with the subtle design elements, effectively communicated the natural purity and high quality of the products. The packaging has helped TopGrain to stand out from competitors and attract a premium clientele.
“We have been working with Babooi and Mr. Wali for quite some time. I believe they are reliable and understand the essence of a brand``
